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If you want to reward partners for generating traffic, you can differentiate between views (CPM) and clicks (CPC).
If you want to reward partners for generating conversions (CPA), you can differentiate between post view (PV) and post click (PC) conversions. Most advertisers prefer to base commission on post click conversions, but there are situations in which post view is recommendable. You can also combine both and give different commissions for post click and post view. For more information, please read this article. Furthermore, you can differentiate between the various conversion targets and tracking categories you have created.
Partners are allocated to a commission model on ad space level. Therefore, when partners are working with multiple ad spaces, it is possible to reward them differently, depending on the advertising strategy on the different ad spaces.
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After you have created a commission model and one or more commission periods, you can apply rules to your commission model. With these rules, you can make sure your partners are rewarded for high performance automatically. You can give them a bonus or make sure they are promoted to a model with higher commission. For more information, please read this article.
Getting started
If you haven’t already done so, login to your admin UI. Click on ‘advertiser’ in the main navigation and proceed to click on ‘manage advertisers’. If you do so, you will find yourself on the main advertiser page. Find the advertiser you want to create or edit a commission model for and click on the icon next to the advertiser. On the page appearing now, you can see an overview of the commission models of the advertiser and, further below, the commission rules belonging to the advertiser.
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As was mentioned above, you can reward your partners for generating traffic and generating conversions. Please note all values here relate to the currency you have defined in the advertiser billing section.
Commission for generating traffic
If you want to reward your partners for generating traffic, go to the ‘views and clicks’ section. If you enter a value under ‘fix’ in the row marked CPM (‘cost per mille’), your partners will receive a fixed value for every thousand ad media views they generate. To reward your partners for generating clicks, you can enter a value under ‘fix’ in the CPC (‘cost per click’) row. Please make sure you only select ‘raw clicks’ when you want to avoid the filters you have created. You can maximize the commissions your partners receive for generating traffic by entering value a ‘limit’. Your partners will not make more commission per hour than the value you enter here. If you do not want to reward your partners for the traffic they generate, you can just leave the entries in this section empty.
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The icons in this section subsequently represent the format of the files you can download your commission models in: XLS, CSV and XML. For a complete overview on the output of the file, please read this article.