Publishers are usually granted commission for conversions that take place after a customer clicks on an advertiser’s ad media. However, a customer might see the advertiser’s ad media on a publisher’s ad space and go to the advertiser’s website later, without clicking on the ad media item. Tracking conversions resolving from this case is called postview tracking. Enabling postview tracking will make an advertiser program attractive for publishers capable of generating a lot of traffic. Particularly for advertisers interested in branding, it can be a highly effictive tool.