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Getting started

Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation, and proceed to click on ‘manage advertisers’. If you do so, you will be taken to the page which provides you an overview of all the advertisers on your platform. Find the relevant advertiser and click on the icon in the setup section.

If you click on ‘create new advertiser’, the page with the advertiser’s properties will be the first page you will be taken toIn der user interface, select Partnerships -> Advertiser -> Settings from the main menu.

Alternatively, you will get the same view if you create new advertiser.

Advertiser properties

Overview

Whether you have clicked on ‘create new advertiser’ or on the  icon, the page with the properties of the advertiser will look more or less like this:

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The page contains the following sections:

• the main details,

• the area in which you can upload the advertiser’s terms and conditions and the logo,

• some technical properties,

• and finally some additional settings.

All of these sections will be discussed in more detail below.

Main details

In the ´’main details’ main details section, you need to define the following settings:

• First, you will have to give your advertiser a name. Please note that you can differ between a native name and an English name if you want.

• The entity you select for your advertiser is the legal body responsible for the payment of the partners generating business for the advertiser. For further details, please read the article on working with entities.

• As soon as you have filled out your advertiser’s name, the alias will be created. The alias is the name used to identify your advertiser in tracking applications. It cannot be changed.

• The language you select for your advertiser defines in what language the advertiser description and the terms and conditions will be displayed. For example: if you create a French description for your advertiser and select French as the language of your advertiser, the French description and the terms and conditions will be displayed to all partners using their interface in French – for other partners, the English description will be used.

• The country of promotion defines the markets in which your advertiser is active.

• Under ‘website’, you need to enter the homepage of your advertiser.

• Under ‘key account’, you select the user who is responsible for the management of the advertiser.

• Under ‘category’, you can define the category of the advertiser. Please read the article on categorization for more details.

• Finally, you can add one or more labels to your advertiser. Particularly if you run a lot of advertisers on your platform, labels will make it easier for your partners to find the advertisers that are best suited to their ad spaces.

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• The list of domains is used to allow the on-page code to tag to distinguish between internal and external clicks. The relevant domain will be filled out automatically when you enter your advertiser’s website. If you want to enter more domains, make sure you separate them by a comma.

• The advertiser ID is used to identify the advertiser in tracking applications and will be generated automatically when you create the advertiser. Please note it cannot be edited.

• If you have created an individual tracking domain for your advertiser to ensure first-party tracking, select the tracking domain here. If not, use your generic tracking domain. Please select the tracking domain carefully. Furthermore, make sure you provide a prefix. You can choose the prefix freely, but please avoid terms related to tracking or marketing such as ‘tracking’, ‘ads’ or ‘advertising’ to avoid ad blocker issues. Recommendable are terms such as ‘publisher’, ‘channel’ or ‘partners’.

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In the following table, you can find a comprehensive overview of what platform features will be active and what your partners can see when your advertiser is active.

In the following table, you can find a comprehensive overview of what platform features will be active and what your partners can see when your advertiser is deactivated.

In the following table, you can find a comprehensive overview of what platform features will be active and what your partners can see when your advertiser is deleted.

Starting an advertiser

If you are about to start an advertiser, we recommend that you put the status of the advertiser on active and the visibility on testing. By doing so, you make sure you can test your tracking and rating settings, but partners will not be able to apply for the advertiser yet.

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If you want to pause an advertiser, we recommend that you put the status of the advertiser on deactivated and the visibility on normal. By doing so, you make sure partners can still see their past performance, but they won’t be able to apply for the advertiser anymore. The tracking codes tags will continue to work, but traffic and conversions won’t be rated any more. Before you change the status, please make sure you follow the instructions in this article.

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If you want to terminate an advertiser, we recommend that you put the status of the advertiser on deleted and the visibility on normal. By doing so, you make sure partners can still see their past performance, but they won’t be able to apply for the advertiser anymore. The tracking codes tags will be disabled and traffic and conversions won’t be rated any more. Before you change the status, please make sure you follow the instructions in this article.

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If you are done editing the properties of your advertiser, click on the ‘save’ button in the right lower corner of the page when you are done. If you are creating a new advertiser, click on the button ‘save and proceed’ in the right lower corner of the page when you are done. You will then be taken to the page on which you define the billing mode of your advertiser.