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A HTLP is opened on the publishers ad space (e.g. website) in an iframe (usually 1px by 1 px or even smaller). It’s purpose is to execute a tracking URL.
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Before you start
You need an HTML file that is accessible on the shop domain. It should not have content targeted to the user like images, text etc. (no user will see it). However, it must be able to execute all actions needed for tracking (e.g. writing a cookie etc). The exact details depend on the tracking switch/ tracking technology in use.
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