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Before you start
You need an HTML file that is accessible on the shop domain (in our example https://yourshop.com). It should not have content targeted to the user like images, text etc. (no user will see it). However, it must be able to execute all actions needed for tracking (e.g. writing a cookie etc). The exact details depend on the tracking switch/ tracking technology in use.
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https://yourshop.com/htlp.html?iclid=#{ICLID}
HTLP creative
In order to give publishers access to the HTLP and a click tag / creative code that contains partner specific tracking information, you need to create a HTLP creative.
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