Most clients of Ingenious do not need a HTLP (The provision of a so-called High Traffic Landing Page (HTLP) , since the Ingenious System allows Post View attribution as a standard.
Cases where a HTLP is needed
A HTLP is needed, if you work with a tool for deduplication (“tracking switch”) that in the case of Post View or Performance Display (Advertising) is only necessary if you use a third-party provider for real-time deduplication of your online marketing activities or a self-developed multi-channel tracking solution. The tracking solution needs to register an ad impression touchpoint and store information (cookie, iclid) to enable attribution and conversion tracking.
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