...
The traffic the partners on your platform generate for your advertisers will result in conversions. A conversion can be a sale or a lead, but also a click-in or a video view, depending what you have defined as conversion targets. When revenue is allocated to a conversion, it becomes a conversion. Depending on the test the commission model a partner is assigned to, conversions will be rated. When you are using the platform to manage external advertiser programs and you have defined a fee model for an advertiser, an advertiser fee will attributed to the conversion as well.
...
The platform enables you to manage the banking involved in paying your partners and invoicing your advertisers. For more information, please read this article.