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Basically, the traffic overview offers you insights in the distribution of different KPIs across your tracking channels and the devices your customers are using. The overview allows you to work with different KPIs, such as the number of conversions, ad impressions or revenueamount. They will be discussed in more detail below.
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The traffic overview offers you to use several KPIs. For a comprehensive explanation of the KPIs, please read this article. Please note the CR, the CTR, the eCPA, the eCPC, the eCPM, the confirmed revenue amount and the net ROI are only available in the traffic split table at the bottom of the page.
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To specify your figures, go to the column on the left and click on the plus icon next to the name of the tracking channel. If you do so, you will see that the row of the tracking category folds open, displaying the ad space categories related to it. The figures related to the categories will be displayed in the corresponding row. For their turn, the categories can be fold open using the plus icon. You can specify your KPIs on the following levels:
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