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A Step-by-Step Decision Guide

Before generating and implementing tracking tags, it is essential to address some fundamental questions. Understanding what needs to be tracked and what should be remunerated or reported is crucial for effective tracking implementation. This documentation will guide you through the decision-making process, ensuring that you define the appropriate events, commercial categories, and implementation methods tailored to your business needs. By answering these basic questions upfront, you can streamline the tracking setup and ensure accurate and meaningful data collection.

Table of Contents
stylenone

1. Basket Tracking: Yes or

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no?

Use Basket Tracking?

Retail

other Industry (Finance, Travel, Telco, …)

  • Basket Tracking Tag
  • only one product per sale:
    Apply non-basket tracking tag
  • multiple products per sale:
    Consider basket tracking tag

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