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read more here: Additional parameters
Transmitting an Ingenious ID (ICLID) on ad impressions
In some cases it can be useful to transmit an Ingenious ID with ad impression redirects. You can use the placeholder #{ICLID} on any redirect target: trg=https%3A%2F%2Fyourshop.com%2Fhtlp.html%3Ficlid%3D%23%7BICLID%7D
You can provide such ad impression ID on conversions the same way as the click one. The background system will automatically add the corresponding ad impression touchpoint to the user journey and process it according to the attribution rules.
read more here: Post View Tracking with a High Traffic Landing Page (HTLP)
Transmitting a custom click ID
The default click ID is automatically generated by the Ingenious Platform. However you can also assign a custom click ID. A custom click ID could be an existing Click ID of your own system or the ID of a tool that you use. To assign a custom click ID to a click, you need to pass your click ID in the form of a query parameter with the click tracking request.
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