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This article explains the process for running your finances though the platform. It covers requirements, rating, validation, partner and advertiser billing and finally, finance as a service, i.e. banking.
Requirements
Billing mode
Every advertiser on your platform has a billing mode, which is defined in the financial settings. The billing mode defines whether and, if so, how an advertiser will be invoiced for traffic and conversions generated via the platform. Please consider the following
If you work with external advertisers and you want them to pay you in advance, use ‘prepayment’.
If you work with external advertisers and you do not want them to pay you in advance, choose from ‘postpayment direct’ or ‘postpayment standard’.
If you manage your own advertisers and you want to work with internal company billing, choose ‘self billing’.
If you manage your own advertisers and you do not want to work with internal company billing, choose ‘no billing’.
For further explanation, please read this article.
Financial templates
Financial templates are used to create deposits, invoices and payment entries used for advertiser and partner billing. They can be created and managed in the platform configuration. For more information about financial templates and comprehensive instructions on how to create them, please read this article.
Rating
The traffic the partners on your platform generate for your advertisers will result in conversions. A conversion can be a sale or a lead, but also a click-in or a video view, depending what you have defined as conversion targets. When revenue is allocated to a conversion, it becomes a conversion. Depending on the test the commission model a partner is assigned to, conversions will be rated. When you are using the platform to manage external advertiser programs and you have defined a fee model for an advertiser, an an advertiser fee will attributed to the conversion as well.
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Conversions have to be validated, i.e. they have to be approved or canceled. This validation is necessary for various reasons: customers cancel orders, orders weren’t paid, partners use unauthorized advertising methods, etc. You process the validation by changing the status of a conversion. If a conversion is initially tracked, the status will be ‘open’. You can change this status either to ‘canceled’ or ‘approved’. If you approve a conversion, partners are entitled to receive the commission attributed to the conversion. As soon as you have approved your conversions, a final confirmation needs to follow. This confirmation will be managed by the platform automatically, following the billing mode of the advertiser for which the conversion was generated.
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Validation and basket tracking
Please note that if basket tracking is applied, you do not validate the conversions directly. Instead, you validate the basket positions of a conversion. If all basket positions have been validated, the conversion will be validated automatically. For more information, please read this article.
Validation process
There are basically three ways to manage the validation process:
Validating individual conversions manually. For comprehensive instructions, please read this article.
Validating conversions in bulk. For comprehensive instructions, please read this article.
Automated validation. For comprehensive instructions, please read this article.
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When it turns out a partner was not entitled to the commission paid, you can reverse a payment entry. When you do this, the amount in the payment entry will be substracted from any future commission paid to a partner. For more information, please read this paragraph.
How to dispatch payment entries
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The process of creating deposits and invoices follows the same steps as the creation of payment entries in the partner billing. First you generate previews, then you create the actual documents, you validate the documents by confirming or rejecting them and finally you mark them as paid.
Finance as a service
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The platform enables you to manage the banking involved in paying your partners and invoicing your advertisers. For more information, please read this article.