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The list of domains is used to allow the on-page tag to distinguish between internal and external clicks. The relevant domain will be filled out automatically when you enter your advertiser’s website. If you want to enter more domains, make sure you separate them by a comma.
The advertiser ID is used to identify the advertiser in tracking applications and will be generated automatically when you create the advertiser. Please note it cannot be edited.
If you have created an individual tracking domain for your advertiser to ensure first-party tracking, select the tracking domain here. If not, use your generic tracking domain. Please select the tracking domain carefully. Furthermore, make sure you provide a prefix. You can choose the prefix freely, but please avoid terms related to tracking or marketing such as ‘tracking’, ‘ads’ or ‘advertising’ to avoid ad blocker issues. Recommendable are terms such as ‘publisher’, ‘channel’ or ‘partners’.
Host pattern token to use in the list of domains
Parts of the request's hostname
There are four kinds of host pattern tokens:
pattern | functionality | example |
|---|---|---|
hostname | full host name, matches when equals to the request's one |
|
.namepart. | matches when
|
matches both with |
.namepart | matches when
|
matches both with |
namepart. | matches when host name starts with namepart. |
matches with |
Additional settings
Overview
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The appointed start date.
The status of the advertiser: active, deactivated, or deleted.
The visibility of the advertiser: normal, testing, phase out, and phase out (conversions only).
In the following table, you can find a comprehensive overview of what platform features will be active and what your partners can see when your advertiser is active.
Testing-Mode | Not hidden | Testing (hidden | Phase out | Phase out (only conversions) |
|---|---|---|---|---|
Tracking | Yes | Yes | Yes | Yes |
Rating | Yes | Yes | Yes | Yes |
Admin reporting | Yes | Yes | Yes | Yes |
Admin conversion list | Yes | Yes | Yes | Yes |
Admin finance | Yes | Yes | Yes | Yes |
Partner program list | Yes | No | No | No |
Partner program ad media | Yes | Only when accepted | No | No |
Partner reporting | Yes | Only when accepted | Yes | No* |
Partner conversion list | Yes | Only when accepted | Yes | Yes |
In the following table, you can find a comprehensive overview of what platform features will be active and what your partners can see when your advertiser is deactivated.
Testing-Mode | Not hidden | Testing | Phase out | Phase out (only conversions) |
|---|---|---|---|---|
Tracking | No | No | No | No |
Rating | No | No | No | No |
Admin reporting | Historical | Historical | Historical | Historical |
Admin conversion list | Historical | Historical | Historical | Historical |
Admin finance | Historical | Historical | Historical | Historical |
Partner program list | No | No | No | No |
Partner program ad media | No | No | No | No |
Partner reporting | Historical | Historical | Historical | No* |
Partner conversion list | Historical | Historical | Historical | Historical |
In the following table, you can find a comprehensive overview of what platform features will be active and what your partners can see when your advertiser is deleted.
Testing-Mode | Not hidden | Testing | Phase out | Phase out (only conversions) |
|---|---|---|---|---|
Tracking | No | No | No | No |
Rating | No | No | No | No |
Admin reporting | Historical | Historical | Historical | Historical |
Admin conversion list | Historical | Historical | Historical | Historical |
Admin finance | Historical | Historical | Historical | Historical |
Partner program list | No | No | No | No |
Partner program ad media | No | No | No | No |
Partner reporting | Historical | Historical | Historical | No* |
Partner conversion list | Historical | Historical | Historical | Historical |
Starting an advertiser
If you are about to start an advertiser, we recommend that you put the status of the advertiser on active and the visibility on testing. By doing so, you make sure you can test your tracking and rating settings, but partners will not be able to apply for the advertiser yet.
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