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Value

Explanation

Example

Ad media code

The code containing the channel, the ID of the platform, the partner ID, the ad space ID and the ID of the ad media item.

aff.1234.1234.1234.1234

Ad media ID

The ID of the ad media item.

1234

Ad media kit ID

The ID of the ad media kit containing the ad media item.

1234

Ad media kit name

The name of the ad media kit containing the ad media item.

Christmas campaign

Ad media name

The name of the ad media item.

Main christmas banner

Ad media size

The size of the ad media item.

200x300

Ad media type

The type of the ad media item: banner, link, HTML or mobile ad media.

banner

Ad space category

The category of the ad space.

Content

Ad space ID

The ID of the ad space.

1234

Ad space subcategory

The subcategory of the ad space.

Consumer guides & bloggers

Advertiser external ID

The ID of the advertiser used by the tracking application.

(warning) Newer advertisers may have a tracking ID without an i-prefix. Please do not change this ID, you must not remove the prefix if it is present or add it if it is missing.

i123456789

Advertiser ID

The ID of the advertiser used on the platform, also called MID.

1234

AMC platform alias

The ID of the platform used in the ad media code.

marketplatform

AMC net alias

The ID of the platform.

1234

Click ID

The ID generated to identify the click on the ad media item.

123456789

Company name (with UID)

The name of the partner's company, along the partner ID.

Blogging worldwide inc., 1234

Company name (without UID)

The name of the partner's company, without the partner ID.

Blogging worldwide inc.

Device type

The name of the device type used.

Mobile

Device type abbreviation

The abbreviation of the device type used.

M

Partner name (with UID)

The name of the partner, along with the partner ID.

Harry Harrions, 1234

Partner name (without UID)

The name of the partner, without the partner ID.

1234

Partner ID

The ID of the partner.

1234

Tracking channel

The abbreviation of the tracking channel to which the ad space is allocated.

con

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You can call the target URL in preview mode just adding at the end: ...&preview_mode=1
For more information about the preview mode, please read this article.

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Forwarding smc (subids) from partners

It is quite raterare, but sometimes smc (subid) values from partners shall be passed on as additional parameter to the shops landing page.

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  • for smc or smc1: #{MERGED_SMC}

  • for smc2 - smc6: #{FREE_PARAM_smc2} - #{FREE_PARAM_smc6}

Excluding specific additional parameters

In some cases not all defined additional parameters should provided with every tracking link. You can exclude any additional parameter on partner tracking code using the query parameter target_params_excludes.

The value of target_params_excludescan contain a comma-separated list of additional parameters to exclude:

...&target_params_excludes=param1,param2,param3,...&...

The exclusion can also contain wildcards:

...&target_params_excludes=par*,utm_*,*_test,...&...

This would exclude all parameters which start with utm_:

...&target_params_excludes=utm_*&...

The Ingenious ICLID can be excluded as well:

...&target_params_excludes=iclid&...