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Watch this video to understand the concept of third party tracking:

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Managing third party tracking codes

Watch this video for comprehensive instructions on implementing third party tracking codes:

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Code types

For the implementation of third party tracking codes, it is important to make a distinction between:

  • Codes that transmit data on behavior of customers. These codes need to be implemented in the container tag manager, which allows them to be fired on all the advertiser’s websites, apart from the confirmation pages of the conversion targets.

  • Codes that transmit data related to conversions. These codes need to be implemented in the third party tracking settings of the partner UI, which allows them to be fired via the confirmation pages of the conversion targets or via the tracking server.

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