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• If you want to reward partners for generating traffic, you can differentiate between views (CPM) and clicks (CPC).

• If you want to reward partners for generating conversions (CPA), you can differentiate between post view (PV) and post click (PC) conversions. Most advertisers prefer to base commission on post click conversions, but there are situations in which post view is recommendable. You can also combine both and give different commissions for post click and post view. For more information, please read this article. Furthermore, you can differentiate between the various conversion targets and tracking categories you have created.

Partners are allocated to a commission model on ad space level. Therefore, when partners are working with multiple ad spaces, it is possible to reward them differently, depending on the advertising strategy on the different ad spaces.

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After you have created a commission model and one or more commission periods, you can apply rules to your commission model. With these rules, you can make sure your partners are rewarded for high performance automatically. You can give them a bonus or make sure they are promoted to a model with higher commission. For more information, please read this article.

Getting started

If you haven’t already done so, login to your admin UI. Click on ‘advertiser’ in the main navigation and proceed to click on ‘manage advertisers’. If you do so, you will find yourself on the main advertiser page. Find the advertiser you want to create or edit a commission model for and click on the icon next to the advertiser. On the page appearing now, you can see an overview of the commission models of the advertiser and, further below, the commission rules belonging to the advertiser.

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• First, you need to give your commission model a name, for example ‘default’, ‘premium’ or ‘voucher partners’.

• Under ‘description’, you can enter a message briefly explaining the model to your partners.

• Under ‘status’, you define whether the commission model is active, inactive or deleted. When you are creating a new commission model, you can use the inactive status to make sure partners are not immediately allocated to the model. In most cases, however, you will leave the status on ‘active’.

• If you activate the ‘discount rating’, the system will regard the order value after it has been reduced by vouchers when calculating the commission. If you do not activate the ‘discount rating’, the original order value will be used. Please note that if you use basket tracking, an additional position called ‘discount position’ will be added to the basket.

• Use the tick box ‘default‘ if you want your commission model to be preselected when you are allocating ad spaces to the commission model.

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As was mentioned above, you can reward your partners for generating traffic and generating conversions. Please note all values here relate to the currency you have defined in the advertiser billing section.

Commission for generating traffic

If you want to reward your partners for generating traffic, go to the ‘views and clicks’ section. If you enter a value under ‘fix’ in the row marked CPM (‘cost per mille’), your partners will receive a fixed value for every thousand ad media views they generate. To reward your partners for generating clicks, you can enter a value under ‘fix’ in the CPC (‘cost per click’) row. Please make sure you only select ‘raw clicks’ when you want to avoid the filters you have created. You can maximize the commissions your partners receive for generating traffic by entering value a ‘limit’. Your partners will not make more commission per hour than the value you enter here. If you do not want to reward your partners for the traffic they generate, you can just leave the entries in this section empty.

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• Decide whether you want to base your commission on post click (PC) conversions or post view (PV) conversions by selecting the box next to the corresponding icons, right below ‘conversion’. Please note that you can also base your commission on both post click and post view conversions. If you want to do this, switch to PC first, enter your values, switch to PV and enter values again.

• Proceed to select to the conversion target and the tracking category for which you want to give commission. You can select both the conversion target and the tracking category by using the drop down menus. For a complete overview of all the conversion targets and tracking categories, use the ‘switch to batch edit’ button. You can also use the ‘show empty values’ button to display all the targets and categories for which you did not give a commission yet. Finally, the entries marked with the  icon can be used to filter: just enter the name of the target or category you are looking for in the entry.Please note that if you are working with basket tracking, you have the option to assign commissions on the level of the basket position and on the level of the conversion. To assign commission on basket position level, select the tracking categories that will be assigned to the basket positions. To assign commission on conversion level, select the ‘basket’ tracking category. You can also use a combination of both, for example by giving percentaged commission on basket position level and giving a fixed commission on conversion level.

• Continue to define a fixed value and/or a percentage value in the relevant entries further to the right in the row. To set a maximum to the amount of percentage commission your partners can earn per conversion, fill in a value in the ‘limit’ entry. Please note that in this section, a zero value is not the same as no value.

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• Use the fields under ‘expiration’ auto approval to set a the maturity time, i.e. time after the system automatically approves the conversions which use this commission model. You can enter the amount of days during which a conversion or a basket position can be validated. If a conversion or basket position isn’t isn't validated during this period, the platform will confirm approve it automatically.

When you’re finished, don’t forget to hit the ‘save’ button in the right lower corner of the page. After you have saved your first commission period, you will be taken back to the page with the overview of all commission models of your advertiser. You will find your new commission model listed there.

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• The name of the commission model.

• The description of the commission model used for your partners.

• The status of the commission model: active, deactivated or deleted.Whether the platform should regard discount values when calculating commission.

• Whether the commission model is the default model, i.e. whether it will appear as the preselected model when you are allocating ad spaces to a commission model.

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The icons in this section subsequently represent the format of the files you can download your commission models in: XLS, CSV and XML. For a complete overview on the output of the file, please read this article.