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The traffic the partners on your platform generate for your advertisers will result in conversions. A conversion can be a sale or a lead, but also a click-in or a video view, depending what you have defined as conversion targets. When revenue is allocated to a conversion, it becomes a conversion. Depending on the the test commission model a partner is assigned to, conversions will be rated. When you are using the platform to manage external advertiser programs and you have defined a fee model for an advertiser, an advertiser fee will attributed to the conversion as well.
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Please note that if basket tracking is applied, you do not validate the conversions directly. Instead, you validate the basket positions of a conversion. If all basket positions have been validated, the conversion will be validated automatically. For more information, please read this article.
Validation process
There are basically three ways to manage the validation process:
Validating individual conversions manually. For comprehensive instructions, please read this article.
Validating conversions in bulk. For comprehensive instructions, please read this article.
Automated validation. For comprehensive instructions, please read this article.
If you validate your conversions in bulk or automatically, please note the status of a conversion corresponds with the following figures:
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Please note partners will be notified as soon as a payment entry is confirmed. For comprehensive instructions, please read this article.
What is a reversal?
When it turns out a partner was not entitled to the commission paid, you can reverse a payment entry. When you do this, the amount in the payment entry will be substracted from any future commission paid to a partner. For more information, please read this paragraph.
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When the billing mode of your advertiser is ‘postpayment direct’ or ‘postpayment standard’, you will have to create invoices. For comprehensive instructions, please read this article.
When the billing mode of your advertiser is ‘prepayment’, you will work with deposits. Deposits will be created automatically, when the threshold you defined. For more information, please read this paragraph.
When the billing mode of your advertiser is ‘self billing’ or ‘no billing’, the topic of advertiser billing is irrelevant.
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The platform enables you to manage the banking involved in paying your partners and invoicing your advertisers. For more information, please read this article.