What is a Relationship?
Relationships describe the contract between an advertiser and an ad space.
What are Relationships used for?
Use-case: Manage all your marketing channels:
define priorities for attribution
properly attribute conversions to a channel
allocate costs
Use-case: private network for affiliate partners
establish a business contract with the partners' ad spaces
give partners access to creatives
define the amount of commission your partners receive
How to manage relationships
If you look at our menu you may find 3 points that are related to relationship management. You can find more about each by reading the matching article.