How to use multi attribution manager

Attribution Model

An attribution model defines how a total credit of 100% is distributed among touchpoints of a customer journey. The Ingenious Attribution distributes the total credit by allocating parts of the total credit to particular touchpoints. You can define how the Ingenious Attribution allocates parts of the credit by configuring functions.

Functions

Functions allocate credits to touchpoints. Typically you will define multiple functions within an attribution model. The final credit of a touchpoint will be the combination of the results of all functions.

The Ingenious Attribution supports multiple types of functions. Each function type implements a different method of allocation.

The following table shows the different function types:

Type	Description	Example Usage
Credit	Allocates a configurable credit value to touchpoints. You can define which touchpoints receive credit by specifying a condition.	Multiply the credit of each touchpoint with channel "Content" by factor 2.
CreditLinear	Dynamically allocates credit to touchpoints based on the time of a touchpoint and a configurable linear function. If you specify an increasing linear function, later touchpoints will get more credit. If you specify a decreasing linear function, earlier touchpoints will get more credit. You can define which touchpoints receive credit by specifying a condition.	Credit all touchpoints linear.
KeepWinners	Keeps a configurable maximum count of winners.	Keep 10 winners.

Condition Attributes

You can use the following attributes in the parameter "condition" to match touchpoints.

Name	Description	Data Type	Value Range
requestType	The type of the request.	String	click, view
deviceType	The type of the device.	String	desktop, tablet, mobile
position	The position of the touchpoint in the customer journey when counted from the beginning.	Number	1-n
positionFromEnd	The position of the touchpoint in the customer journey when counted from the end.	Number	1-n
adspaceId	The adspace id.	Number
partnerId	The partner id.	Number
adspaceCategoryId	The adspace category id.	Number
adspaceSubcategoryId	The adspace subcategory id.	Number
channelId	The channel id.	Number