There are two scenarios how relationships can be established:

• you establish your relationships yourself

• partners apply with an ad space for an advertiser and you establish the relationship by approving them. Please note that partners will usually be automatically admitted to the advertiser via which they registered as soon as you accept their registration. Accepting a partners ad space to an advertiser is only necessary when the advertiser was not identified during the registration process or – the more common case – when partners apply for other advertisers on your platform after their initial registration.