Basic

Basic queries for conversions. In this section, the result is containing single conversions with different fields, filtered by performedAt

Click

Find clicks by ICLID

Given a list of ICLIDs, how to find all according clicks.

with iclids as (
  SELECT 
    -- Conversion to requestIds
    cast('0x' || SUBSTR(id, 3,8) || SUBSTR(id, 12,4) || SUBSTR(id, 27,2) || SUBSTR(id, 19,2) as int64) as requestId 
    
    from unnest(ARRAY[
    
    -- List of ICLIDs    
    '1-200f169d-998e-3cbd-80bd-9c8e999d160f-a77370',
    '1-200f169d-99dc-35ad-80ad-95dc999d160f-a77370'

  ]) id
)
SELECT * -- c.requestId as cli, adspaceId
FROM i19s-insights.insights.trail_click c
JOIN iclids i on c.requestId = i.requestId
WHERE DATE(requestTime) = '2023-10-09'
-- and c.networkId = 'XXX'
-- and advertiserId = 'XXX'

Conversion

Conversions of today

Single list of todays conversions with additional information about advertiser and target. Descended ordering by performance date.

SELECT  performedAt, updatedAt, conversionId, adv as advertiser, ctg as target
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()
ORDER BY performedAt DESC

Conversions by attribution and rating status

Single list of todays conversions, filtered by attribution and rating status

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()
  AND attributionStatus='ATTRIBUTED' and ratingStatus in ('CONFIRMED','REJECTED')

Conversions by list of conversionIds

Single list of todays conversions, filtered by a list of conversionIds (separated by comma)

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()
      AND conversionId in ('abc123','def456','ghi789')

Touchpoint

Conversions and touchpoint

Single list of todays conversions and touchpoint list

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, userJourney
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()

Conversions and touchpoint object

Single list of todays conversions and single touchpoint object

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, userJourney[OFFSET(0)] as touchpoint
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()
 AND attributionStatus='ATTRIBUTED'

Conversions and touchpoint fields

Single list of todays conversions and single touchpoint fields

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, userJourney[OFFSET(0)].admediaCode as touchpointAdmediaCode
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()
 AND attributionStatus='ATTRIBUTED'

Conversions with total amount, commission from touchpoint

Single list of todays conversions and totals for amount, commission and fee from touchpoint list

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, currencyCode,
  (SELECT AS STRUCT
    SUM(rating.revenue) AS amount,
    SUM(rating.revenue) - SUM(rating.discount) AS amountDiscounted,
    SUM(rating.commission) AS commission,
    SUM(rating.fee) as fee
    FROM UNNEST(userJourney)
  ) AS totals
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()
AND attributionStatus='ATTRIBUTED'

Positions

Conversions with position list object

Single list of todays conversions and position list

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, positions
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()

Conversions with total amount, commission and fee

Single list of todays conversions and totals for amount, commission and fee from position list

SELECT  performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, currencyCode,
        (
          SELECT AS STRUCT
            SUM(price) AS price,
            SUM(quantity) AS quantity,
            SUM(revenue) AS amount,
          FROM UNNEST(positions)
        WHERE status IN( 'OPEN', 'CONFIRMED','REJECTED')
      ) as totals,
FROM `i19s-insights.insights.insights_conversion` 
WHERE DATE(performedAt) = current_date()
  AND attributionStatus='ATTRIBUTED'

Free parameters

Attributed conversions having pattern 'Madrid' in user value 3

Single list of todays conversions 

SELECT
  performedAt, eventMeta.id AS conversionUuid, conversionId,
  processing.customerId AS customerId,
  (select value from unnest(freeParameters) where key ='uv1') AS userValue1,
  (select value from unnest(freeParameters) where key ='uv2') AS userValue2,
  (select value from unnest(freeParameters) where key ='uv3') AS userValue3,
 FROM `i19s-insights.insights.insights_conversion`
 WHERE DATE(performedAt) = current_date()
     AND processing.totalWinnerCount > 0
     AND (select value from unnest(freeParameters) where key ='uv3') LIKE '%Madrid%'

Untracked

Total number of untracked conversions for a given advertiser

  SELECT sum(cnt) count
  FROM `i19s-insights.insights.trail_untracked_cnt` 
  WHERE DATE(requestDate) = current_date()
    AND advertiserId = <advertiserId>
    AND requestType = 'Conversion'

Number of untracked conversions by reason for a given advertiser

  SELECT reason, sum(cnt) count
  FROM `i19s-insights.insights.trail_untracked_cnt` 
  WHERE DATE(requestDate) = current_date()
    AND advertiserId = <advertiserId>
    AND requestType = 'Conversion' 
  group by 1

Attribution

Total number of successfully processed conversions for a given advertiser

  
  SELECT sum(count) count
  FROM `i19s-insights.insights.insights_conversion_hourly` 
  WHERE DATE(performanceHour) = current_date()
    AND advertiserId = <advertiserId>

Total number of attributed conversions for a given advertiser

  
SELECT count(*) count
  FROM `i19s-insights.insights.insights_conversion` 
  WHERE DATE(performedAt) = current_date()
    AND advertiserId = <advertiserId>
    AND processing.totalWinnerCount > 0

Partnerships

Find email addresses of key account managers

WITH
  partners AS (
  SELECT
    partnerId,
    label,
    CASE keyAccountManagerId
      WHEN 'ENTITY_DEFAULT' THEN entity.defaultPartnerKeyaccount
    ELSE
    keyAccountManagerId
  END
    AS effKeyAccountManagerId
  FROM
    `i19s-insights.insights.partnerships_partner`
)
SELECT
  p.*,
  kam.userId as kamUserId,
  kam.email as kamEmail
FROM
  partners p
LEFT JOIN
  `i19s-insights.insights.access_user` kam
ON
  p.effKeyAccountManagerId = kam.userId

Creatives

Get Vouchers

Vouchers table contains the full history of all voucher settings, so that if we need only the current values, a filter is required.

SELECT * 
FROM `i19s-insights.insights.creatives_voucher` 
WHERE entryType = 'CURRENT_VALUES'

Advanced

Access for Free parameters of User Journey Touchpoints.

Fields on touchpoint level that can be submitted in the tracking tag on advertiser side can now be found in the free parameter list.

 SELECT
    ic.processing.trackingId requestId,
    uj.touchpointid as requestIdOfTheTouchpoint,
    uj.touchpointType,
    (SELECT value FROM UNNEST(uj.freeParameters) WHERE key = 'gclid'  ) AS gclid,
    (select value from unnest(uj.freeParameters) where key ='uv1') as userValue1,
    (select value from unnest(uj.freeParameters) where key ='uv2') as userValue2,
    (select value from unnest(uj.freeParameters) where key ='uv3') as userValue3,
    (select value from unnest(uj.freeParameters) where key ='uv4') as userValue4,
    (select value from unnest(uj.freeParameters) where key ='smc1') as clickin_subId1,
    (select value from unnest(uj.freeParameters) where key ='smc2') as clickin_subId2,
    (select value from unnest(uj.freeParameters) where key ='smc3') as clickin_subId3,
    (select value from unnest(uj.freeParameters) where key ='smc4') as clickin_subId4,
    (select value from unnest(uj.freeParameters) where key ='smc5') as clickin_subId5,
    (select value from unnest(uj.freeParameters) where key ='smc6') as clickin_subId6,
    (select value from unnest(uj.freeParameters) where key ='sid') as clickin_siteId,
    -- check your platform configuration, this key 'pid' is default and can be changed by customer
    (select value from unnest(ic.freeParameters) where key ='pid') as clickin_productId,
  FROM `i19s-insights.insights.insights_conversion` ic
  LEFT JOIN UNNEST(userJourney) uj
  WHERE 
    DATE(ic.performedAt) = current_date()
    AND ic.processing.totalWinnerCount > 0 -- if you want to analyse conversions with winner
    AND uj.rating is not null -- if you want to take winner touchpoints only

Filtering by free parameters

This query filters user journey for touch points having gclid

SELECT
    ic.processing.trackingId requestId,
    uj.touchpointid as requestIdOfTheTouchpoint,
    uj.touchpointType,
    (
      SELECT value FROM 
      UNNEST(uj.freeParameters) 
      WHERE key = 'gclid'
    ) AS gclid
  FROM `i19s-insights.insights.insights_conversion` ic
  LEFT JOIN UNNEST(userJourney) uj
  WHERE 
    DATE(ic.performedAt) = current_date()
    AND EXISTS(
      SELECT value FROM 
      UNNEST(uj.freeParameters) 
      WHERE key = 'gclid'
    );

Partner validation

This query calculates the successfull bounce click redirection rate per advertiser /partner / adspace on advertisers working with Ingenious onpage tag

with adv as (
      select distinct advertiserId
    from i19s-insights.insights.trail_click_cnt
    where requestDate = current_date()
    and networkId = <networkId>
    and ( billingCat != 'trailClickPartnerBounce' or billingCat is null)
    and cnt > 0
  ),
  x as (
  select
  DISTINCT
  a.requestId,
  a.advertiserId,
  a.partnerId,
  a.adspaceId,
  b.redirectingId as followClick,
  FROM i19s-insights.insights.trail_click a
  inner join adv c
  on a.advertiserId = c.advertiserId
  left join i19s-insights.insights.trail_click b
  on b.redirectingId = a.requestId and date(b.requestTime) = current_date() and b.networkId=<networkId>
  WHERE date(a.requestTime) = current_date()
  and a.networkId = <networkId>
  and a.mediaTarget is not null
)
select advertiserId, partnerId, adspaceId, count(*) total, count(followClick) as redirected, round(count(followClick)*100/count(*),2) as share
from x
-- where partnerId = <partnerId>
group by 1,2,3
order by total desc