Free parameters
The conversion model gives access to the free parameters, submitted by advertiser (on conversion level) and by partner (on touchpoint level). In addition to any submitted value from outside, the following original tag parameters are added automatically to the free parameter lists.
How to work with the conversion Tag
Conversion
Fields on conversions level that can be used on advertiser side and how they are named in the free parameter list
Parameter (JS Tag) | Free parameter name | Explanation | Example |
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| This parameter can transmit additional information. It can be a string, a JSON or another format
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| This parameter registers whether the customer was new to the advertiser. Possible values are true (new) or false (recurring). |
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| This parameter transmits the total order value of a conversion, i.e. including shipping costs and VAT. |
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Touchpoint
Fields on touchpoint level that can be used on partner side and how they are named in the free parameter list
Parameter (JS Tag) | Free parameter name | Explanation | Example |
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| This parameter can convey additional information, max length 255 chars.
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