Fraud Fighting Overview

Owned by Siamak Haschemi (Deactivated)
Last updated: Mar 13, 2023 by Tobias Rast
1 min read

The Ingenious Partner Marketing Platform has several ways to prevent you from fraud. Most of them are configured by default, and some can be improved by you on use-case basis:

Impression/Click fraud (e.g., click injections, click spamming):

  • Fake Click detection

  • Click filters (time/ re-click, Geo-IP on country level)

  • Deeplink-Protection: Only forwarding to domains in a Safelist

  • Host Safelist: Only allow Events (Views, Clicks) from/on allowed domains

  • Event protection: only one conversion per touchpoint (click/view) will be tracked (optional)

  • ClickId reuse: Only one conversion per clickId

  • double conversions (order ID must be unique)

  • voucher codes can be configured to belong to partners, and attribution can disallow other partner from using it

  • DataWarehouse as a Service (BigQuery): Access to raw data for individual rules

Compliance fraud

  • Partner Registration Geography

  • Partner Billing Data Validation

  • Ad Space review process

  • Advertiser review process

Bot fraud

  • Bot traffic is filtered automatically and ignored

  • Served to bots or software agents, not real people

Performance Automation Tools

  • Commission Rules allow to put partners into another contract level if they go above and beyond a certain threshold, based on different attributes

Crawler Detection

  • Crawler (like Facebook, Hubspot) generate by accident fake views and clicks, which our system filters automatically

Exclude traffic sources from conversion tracking

  • IP Blacklisting: Clicks from listed IP adresses cannot win a conversion (for example: Call Center IPs cannot generate conversions) - please ask Ingenious, if you want one or multiple IP adresses blacklisted.