Auto Integrated Partners
- Tobias Rast
Introduction
Ingenious Technologies provides a comprehensive solution for tracking conversions across various channels. The "Auto Integrated Partners" feature enhances this capability, particularly for tracking non-traditional sources like SEO traffic, direct type-ins, and organic traffic from other websites.
Basics of Auto Integrated Partners
What It Is
Core Function: The feature focuses on conversion tracking, a crucial aspect of understanding customer journeys and marketing effectiveness.
Traditional Tracking: Normally, conversion tracking involves a tracking link and a conversion tag for attribution.
Challenge with Certain Sources: Some traffic sources, such as SEO traffic, direct type-ins, and referral traffic, do not accommodate a traditional tracking link with identifiers like clickId or the amc parameter.
Solution: The Auto Integrated Partners feature automatically detects traffic patterns from these sources and attributes conversions accordingly.
Types of Auto Integrated Partners: This includes SEO, direct type-ins, organic traffic, and social organic channels.
Objective: To provide a comprehensive overview of all marketing channels (omni-channel tracking) and complete customer journey insights, encompassing both paid and earned traffic.
Before You Start
Requirements
First Party Tracking: Highly recommended for effective implementation. read more here
Onpage Tag: Must be implemented on your website. read more here
Conversion Tag: Must be executed consistently, without conditions such as defined by a tracking switch.
Activating Auto Integrated Partners
Steps to Activate
Navigation: Go to Integrations > Auto Integrated Partners.
Selection and Activation: Select the partner you wish to activate and click “Add”.
Partner Details:
For first-time connection with a partner, you need to fill in partner details.
As these partners often don’t have conventional details like a company address, invent something meaningful.
Example: For the auto integrated partner “SEO”, you might create a partner named “SEO Channel”.
Finalization: Once added, the partner should be connected to your advertiser and start tracking.
