Auto Integrated Partners

Owned by Tobias Rast
Last updated: Dec 06, 2023
2 min read

Introduction

Ingenious Technologies provides a comprehensive solution for tracking conversions across various channels. The "Auto Integrated Partners" feature enhances this capability, particularly for tracking non-traditional sources like SEO traffic, direct type-ins, and organic traffic from other websites.

Basics of Auto Integrated Partners

What It Is

  • Core Function: The feature focuses on conversion tracking, a crucial aspect of understanding customer journeys and marketing effectiveness.

  • Traditional Tracking: Normally, conversion tracking involves a tracking link and a conversion tag for attribution.

  • Challenge with Certain Sources: Some traffic sources, such as SEO traffic, direct type-ins, and referral traffic, do not accommodate a traditional tracking link with identifiers like clickId or the amc parameter.

  • Solution: The Auto Integrated Partners feature automatically detects traffic patterns from these sources and attributes conversions accordingly.

  • Types of Auto Integrated Partners: This includes SEO, direct type-ins, organic traffic, and social organic channels.

  • Objective: To provide a comprehensive overview of all marketing channels (omni-channel tracking) and complete customer journey insights, encompassing both paid and earned traffic.

Before You Start

Requirements

  • First Party Tracking: Highly recommended for effective implementation. read more here

  • Onpage Tag: Must be implemented on your website. read more here

  • Conversion Tag: Must be executed consistently, without conditions such as defined by a tracking switch.

Activating Auto Integrated Partners

Steps to Activate

  1. Navigation: Go to Integrations > Auto Integrated Partners.

  2. Selection and Activation: Select the partner you wish to activate and click “Add”.

  3. Partner Details:

    • For first-time connection with a partner, you need to fill in partner details.

    • As these partners often don’t have conventional details like a company address, invent something meaningful.

    • Example: For the auto integrated partner “SEO”, you might create a partner named “SEO Channel”.

  4. Finalization: Once added, the partner should be connected to your advertiser and start tracking.

 

Auto integrated partners