Querying

 

Basic

Basic queries for conversions. In this section, the result is containing single conversions with different fields, filtered by performedAt

Click

Find clicks by ICLID

Given a list of ICLIDs, how to find all according clicks.

with iclids as ( SELECT -- Conversion to requestIds cast('0x' || SUBSTR(id, 3,8) || SUBSTR(id, 12,4) || SUBSTR(id, 27,2) || SUBSTR(id, 19,2) as int64) as requestId from unnest(ARRAY[ -- List of ICLIDs '1-200f169d-998e-3cbd-80bd-9c8e999d160f-a77370', '1-200f169d-99dc-35ad-80ad-95dc999d160f-a77370' ]) id ) SELECT * -- c.requestId as cli, adspaceId FROM i19s-insights.insights.trail_click c JOIN iclids i on c.requestId = i.requestId WHERE DATE(requestTime) = '2023-10-09' -- and c.networkId = 'XXX' -- and advertiserId = 'XXX'

Conversion

Conversions of today

Single list of todays conversions with additional information about advertiser and target. Descended ordering by performance date.

SELECT performedAt, updatedAt, conversionId, adv as advertiser, ctg as target FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() ORDER BY performedAt DESC

Conversions by attribution and rating status

Single list of todays conversions, filtered by attribution and rating status

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND attributionStatus='ATTRIBUTED' and ratingStatus in ('CONFIRMED','REJECTED')

Conversions by list of conversionIds

Single list of todays conversions, filtered by a list of conversionIds (separated by comma)

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND conversionId in ('abc123','def456','ghi789')

Touchpoint

Conversions and touchpoint

Single list of todays conversions and touchpoint list

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, userJourney FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date()

Conversions and touchpoint object

Single list of todays conversions and single touchpoint object

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, userJourney[OFFSET(0)] as touchpoint FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND attributionStatus='ATTRIBUTED'

Conversions and touchpoint fields

Single list of todays conversions and single touchpoint fields

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, userJourney[OFFSET(0)].admediaCode as touchpointAdmediaCode FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND attributionStatus='ATTRIBUTED'

Conversions with total amount, commission from touchpoint

Single list of todays conversions and totals for amount, commission and fee from touchpoint list

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, currencyCode, (SELECT AS STRUCT SUM(rating.revenue) AS amount, SUM(rating.revenue) - SUM(rating.discount) AS amountDiscounted, SUM(rating.commission) AS commission, SUM(rating.fee) as fee FROM UNNEST(userJourney) ) AS totals FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND attributionStatus='ATTRIBUTED'

Positions

Conversions with position list object

Single list of todays conversions and position list

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, positions FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date()

Conversions with total amount, commission and fee

Single list of todays conversions and totals for amount, commission and fee from position list

SELECT performedAt, updatedAt, conversionId, advertiserId, conversionTargetId, ratingStatus, currencyCode, ( SELECT AS STRUCT SUM(price) AS price, SUM(quantity) AS quantity, SUM(revenue) AS amount, FROM UNNEST(positions) WHERE status IN( 'OPEN', 'CONFIRMED','REJECTED') ) as totals, FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND attributionStatus='ATTRIBUTED'

 


Free parameters

Attributed conversions having pattern 'Madrid' in user value 3

Single list of todays conversions

  • Selecting conversionUuiD from meta object

  • Selecting customerId from processing object

  • Selecting specific parameters from free parameters

  • Filtering for specific free parameter %Madrid%

SELECT performedAt, eventMeta.id AS conversionUuid, conversionId, processing.customerId AS customerId, (select value from unnest(freeParameters) where key ='uv1') AS userValue1, (select value from unnest(freeParameters) where key ='uv2') AS userValue2, (select value from unnest(freeParameters) where key ='uv3') AS userValue3, FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND processing.totalWinnerCount > 0 AND (select value from unnest(freeParameters) where key ='uv3') LIKE '%Madrid%'

Untracked

Total number of untracked conversions for a given advertiser

SELECT sum(cnt) count FROM `i19s-insights.insights.trail_untracked_cnt` WHERE DATE(requestDate) = current_date() AND advertiserId = <advertiserId> AND requestType = 'Conversion'

Number of untracked conversions by reason for a given advertiser

SELECT reason, sum(cnt) count FROM `i19s-insights.insights.trail_untracked_cnt` WHERE DATE(requestDate) = current_date() AND advertiserId = <advertiserId> AND requestType = 'Conversion' group by 1

Attribution

Total number of successfully processed conversions for a given advertiser

SELECT sum(count) count FROM `i19s-insights.insights.insights_conversion_hourly` WHERE DATE(performanceHour) = current_date() AND advertiserId = <advertiserId>

Total number of attributed conversions for a given advertiser

SELECT count(*) count FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND advertiserId = <advertiserId> AND processing.totalWinnerCount > 0

 


Partnerships

Find email addresses of key account managers

WITH partners AS ( SELECT partnerId, label, CASE keyAccountManagerId WHEN 'ENTITY_DEFAULT' THEN entity.defaultPartnerKeyaccount ELSE keyAccountManagerId END AS effKeyAccountManagerId FROM `i19s-insights.insights.partnerships_partner` ) SELECT p.*, kam.userId as kamUserId, kam.email as kamEmail FROM partners p LEFT JOIN `i19s-insights.insights.access_user` kam ON p.effKeyAccountManagerId = kam.userId

 


Creatives

Get Vouchers

Vouchers table contains the full history of all voucher settings, so that if we need only the current values, a filter is required.

SELECT * FROM `i19s-insights.insights.creatives_voucher` WHERE entryType = 'CURRENT_VALUES'

 

Advanced


Access for of User Journey Touchpoints.

Fields on touchpoint level that can be submitted in the tracking tag on advertiser side can now be found in the free parameter list.

 

SELECT ic.processing.trackingId requestId, uj.touchpointid as requestIdOfTheTouchpoint, uj.touchpointType, (SELECT value FROM UNNEST(uj.freeParameters) WHERE key = 'gclid' ) AS gclid, (select value from unnest(uj.freeParameters) where key ='uv1') as userValue1, (select value from unnest(uj.freeParameters) where key ='uv2') as userValue2, (select value from unnest(uj.freeParameters) where key ='uv3') as userValue3, (select value from unnest(uj.freeParameters) where key ='uv4') as userValue4, (select value from unnest(uj.freeParameters) where key ='smc1') as clickin_subId1, (select value from unnest(uj.freeParameters) where key ='smc2') as clickin_subId2, (select value from unnest(uj.freeParameters) where key ='smc3') as clickin_subId3, (select value from unnest(uj.freeParameters) where key ='smc4') as clickin_subId4, (select value from unnest(uj.freeParameters) where key ='smc5') as clickin_subId5, (select value from unnest(uj.freeParameters) where key ='smc6') as clickin_subId6, (select value from unnest(uj.freeParameters) where key ='sid') as clickin_siteId, -- check your platform configuration, this key 'pid' is default and can be changed by customer (select value from unnest(ic.freeParameters) where key ='pid') as clickin_productId, FROM `i19s-insights.insights.insights_conversion` ic LEFT JOIN UNNEST(userJourney) uj WHERE DATE(ic.performedAt) = current_date() AND ic.processing.totalWinnerCount > 0 -- if you want to analyse conversions with winner AND uj.rating is not null -- if you want to take winner touchpoints only

 

Filtering by free parameters

This query filters user journey for touch points having gclid

SELECT ic.processing.trackingId requestId, uj.touchpointid as requestIdOfTheTouchpoint, uj.touchpointType, ( SELECT value FROM UNNEST(uj.freeParameters) WHERE key = 'gclid' ) AS gclid FROM `i19s-insights.insights.insights_conversion` ic LEFT JOIN UNNEST(userJourney) uj WHERE DATE(ic.performedAt) = current_date() AND EXISTS( SELECT value FROM UNNEST(uj.freeParameters) WHERE key = 'gclid' );

 

Partner validation

This query calculates the successfull bounce click redirection rate per advertiser /partner / adspace on advertisers working with Ingenious onpage tag

with adv as ( select distinct advertiserId from i19s-insights.insights.trail_click_cnt where requestDate = current_date() and networkId = <networkId> and ( billingCat != 'trailClickPartnerBounce' or billingCat is null) and cnt > 0 ), x as ( select DISTINCT a.requestId, a.advertiserId, a.partnerId, a.adspaceId, b.redirectingId as followClick, FROM i19s-insights.insights.trail_click a inner join adv c on a.advertiserId = c.advertiserId left join i19s-insights.insights.trail_click b on b.redirectingId = a.requestId and date(b.requestTime) = current_date() and b.networkId=<networkId> WHERE date(a.requestTime) = current_date() and a.networkId = <networkId> and a.mediaTarget is not null ) select advertiserId, partnerId, adspaceId, count(*) total, count(followClick) as redirected, round(count(followClick)*100/count(*),2) as share from x -- where partnerId = <partnerId> group by 1,2,3 order by total desc