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Impression/Click fraud (e.g., click injections, click spamming):
Fake Click detection
Click filters (time/ re-click, Geo-IP on country level)
Deeplink-Protection: Only forwarding to domains in a Safelist
Host Safelist: Only allow Events (Views, Clicks) from/on allowed domains
Event protection: only one conversion per touchpoint (click/view) will be tracked (optional)
ClickId reuse: Only one conversion per clickId
double conversions (order ID must be unique)
voucher codes can be configured to belong to partners, and attribution can disallow other partner from using it
DataWarehouse as a Service (BigQuery): Access to raw data for individual rules
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