The Ingenious Partner Marketing Platform has several ways to prevent you from fraud. Most of them are configured by default, and some can be improved by you on use-case basis:
Impression/Click fraud (e.g., click injections, click spamming):
Fake Click detection
Click filters (time/ re-click, Geo-IP on country level)
Deeplink-Protection: Only forwarding to domains in a Safelist
Host Safelist: Only allow Events (Views, Clicks) from/on allowed domains
Event protection: only one conversion per touchpoint (click/view) will be tracked (optional)
ClickId reuse: Only one conversion per clickId
double conversions (order ID must be unique)
voucher codes can be configured to belong to partners, and attribution can disallow other partner from using it
DataWarehouse as a Service (BigQuery): Access to raw data for individual rules
Compliance fraud
Partner Registration Geography
Partner Billing Data Validation
Ad Space review process
Advertiser review process
Bot fraud
Bot traffic is filtered automatically and ignored
Served to bots or software agents, not real people
Performance Automation Tools
Commission Rules allow to put partners into another contract level if they go above and beyond a certain threshold, based on different attributes
Crawler Detection
Crawler (like Facebook, Hubspot) generate by accident fake views and clicks, which our system filters automatically