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Parameter (JS Tag)

Free parameter name

Explanation

Example

userVal1

uv1

This parameter can transmit additional information. It can be a string, a JSON or another format .with max length 255 chars

12345

userVal2

uv2

Berlin

userVal3

uv3

Germany

userVal4

uv4

Newspaper

isCustNew

csn

This parameter registers whether the customer was new to the advertiser. Possible values are true (new) or false (recurring).

True

invValue

inv

This parameter transmits the total order value of a conversion, i.e. including shipping costs and VAT.

123.45

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Parameter (JS Tag)

Free parameter name

Explanation

Example

subId 1

smc1

This parameter can transmit convey additional information by , max length 255 chars.

12345

subId 2

smc2

xs-432342

subId 3

smc3

subId 4

smc4

subId 5

smc5

subId 6

smc6