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Tobias Rast

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Tracking category (Commercial grouping)

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titlehow to defince commercial grouping

  • Revenue Characteristics:

    • Commission Rates: Products with similar commission structures can be grouped together. For example, if certain electronics and accessories have the same commission rate, they can fall under the same commercial category.

    • Profit Margins: Items with similar profit margins can be categorized together to streamline financial tracking and analysis.

    • Sales Strategies: Products targeted with similar sales strategies or marketing efforts can be grouped to align with business objectives.

  • Product or Service Grouping:

    • Retail Example: In a retail setting, all clothing items might be grouped into different commercial categories based on their brand or type (e.g., luxury vs. everyday wear).

    • Non-Retail Example: For service-oriented businesses like telecommunications, contracts with similar lifetime values and commission structures can be categorized together.

  • same commission for all products
  • different commissions for products
  • no to do:
    tracking category default will be used
  • - group commissions
    - create a tracking category for each group

3. Additional data?

Fo analytical purposes: Do you need any additional data?

Here the list of the most frequently used additional datapoints

  • voucher code

  • discount value

  • payment method

  • new customer

  • …

4. Implementation: What kind of tag?

Implementation

  • browser side
  • server side
  • GTM
  • other
  • sGTM
  • other
  • send GTM templates
  • send tracking tags
  • send sGTM tags (link to documentation)
  • send callback URL

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