Page Comparison

...

Fields on conversions level that can be used on advertiser side and how they are named in the free parameter list

Parameter (JS Tag)	Free parameter name	Explanation	Example
`userVal1`	`uv1`	This parameter can transmit additional information. It can be a string, a JSON or another format

with max length 255 chars

	`12345`
	`userVal2`	`uv2`	`Berlin`
	`userVal3`	`uv3`	`Germany`
	`userVal4`	`uv4`	`Newspaper`
`isCustNew`	`csn`	This parameter registers whether the customer was new to the advertiser. Possible values are true (new) or false (recurring).	`True`
`invValue`	`inv`	This parameter transmits the total order value of a conversion, i.e. including shipping costs and VAT.	`123.45`

Touchpoint

Fields on touchpoint level that can be used on partner side and how they are named in the free parameter list

Parameter (JS Tag)	Free parameter name	Explanation	Example
`subId 1`	`smc1`	This parameter can convey additional information, max length 255 chars.	`12345`
`subId 2`	`smc2`		`xs-432342`
`subId 3`	`smc3`
`subId 4`	`smc4`
`subId 5`	`smc5`
`subId 6`	`smc6`