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  • Where Ingenious has a matching field (like timestamp, amount, target as well as the attributed Partnerclick-ids in the PlayerAlternateReference field) data is taken from the ASG events

  • Where Ingenious-specific IDs (like conversion/order-id) are needed, the Importer generates unique IDs based on the combination of ASG event data

  • We are storing ALL fields from the original Aspire Global source as a free parameter list in our Conversion Model, so that no data is lost. This data is available for analysis in the Ingenious Data Warehouse.