Before you start
A creative set is more than a folder for your creatives. It does not only help you to structure your creatives but your campaigns as well. For every creative set, you define a target URL. This target URL is used for all creatives inside of the set (unless the specify a custom target URL).
Before creating a creative you need at least one creative set to store your creative in. To create a creative set, follow these steps:
Click in the main bar on the Create Button
Choose "Creative set"
Fill in all necessary data
Click Save. After that you are redirected to the previous page and see the newly created Creative Set.
You can now navigate into the creative set by double click
The Target URL will be pre-filled, based on the URL you configured in the platform settings for this specific Advertiser (Manage Advertiser > Advertiser properties > Website). You can easily modify it and choose a different Target URL.
Did you know? You can create a creative set in another creative set because they are hierarchically ordered.