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Most clients of Ingenious do not need a HTLP (High Traffic Landing Page), since the Ingenious System allows Post View attribution as a standard.

Cases where a HTLP is needed

A HTLP is needed, if you work with a tool for deduplication (“tracking switch”) that needs to register an ad impression touchpopint and store information (cookie, iclid) to enable attribution and conversion tracking.

How a HTLP works

A HTLP is opened on the publishers ad space (e.g. website) in an iframe (usually 1px by 1 px or even smaller). It’s purpose is to execute a tracking URL.

Before you start

You need an HTML file that is accessible on the shop domain. It should not have content targeted to the user like images, text etc. (no user will see it). However, it must be able to execute all actions needed for tracking (e.g. writing a cookie etc). The exact details depend on the tracking switch/ tracking technology in use.

When the HTLP is called, Ingenious will transmit the iclid as get parameter (ClickId). The HTLP must be able to read the value of the iclid and save it. So this value can be passed on with the conversion tag.

Example

https://yourshop.com/htlp.html?iclid=#{ICLID}

HTLP creative

In order to give publishers access to the HTLP and a click tag / creative code that contains partner specific tracking information, you need to create a HTLP creative.

First, we recommend to create a dedicated creative set. Also, access to this creative set should be limited to partners that are allowed to use the HTLP.

Then, create a html creative with the following content

<iframe src="https://(TRACKING_DOMAIN)/ts/(EXT_AVERTISER_ID)/tsv?amc=#{ADMEDIA_CODE}&rmd=3&trg=URL_OF_HTLP_ENCODED+%26iclid%3D%23%7BICLID%7D"</iframe>

Please Replace:
(TRACKING DOMAIN): tracking domain of your advertiser.

(EXT_AVERTISER_ID)

URL_OF_HTLP_ENCODED+%3Ficlid%3D%23%7BICLID%7D%0A: This consists of two parts:

  1. The URL of the HTLP, it needs to be URL encoded.

  2. add the parameter and placeholder iclid=#{ICLID}to transmit the iclid to the URL of the HTLP (also URL encoded: %26iclid%3D%23%7BICLID%7D)

the placeholder #{ADMEDIA_CODE} should be left as it is. It will be replaced with the publishers individual amc code for tracking purposes.

Example

<iframe src="https://marketing.net.ingenioustechnologies.com/ts/i5615284/tsv?amc=#{ADMEDIA_CODE}&rmd=3&trg=https%3A%2F%2Fyourshop.com%2Fhtlp.html%3Ficlid%3D%23%7BICLID%7D"</iframe>

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