Define Tracking Tag properties

Use Basket Tracking?
Retail	other Industry (Finance, Travel, Telco, …)
Basket Tracking Tag	only one product per sale: Apply non-basket tracking tag	multiple products per sale: Consider basket tracking tag

Event Type
Sale	Lead	other
Conversion Target `sale`	Conversion Target `lead`	define and create Conversion Target. Example: `appinstall`, `registration` etc.

Tracking category (Commercial grouping)

how to defince commercial grouping

Revenue Characteristics:
- Commission Rates: Products with similar commission structures can be grouped together. For example, if certain electronics and accessories have the same commission rate, they can fall under the same commercial category.
- Profit Margins: Items with similar profit margins can be categorized together to streamline financial tracking and analysis.
- Sales Strategies: Products targeted with similar sales strategies or marketing efforts can be grouped to align with business objectives.
Product or Service Grouping:
- Retail Example: In a retail setting, all clothing items might be grouped into different commercial categories based on their brand or type (e.g., luxury vs. everyday wear).
- Non-Retail Example: For service-oriented businesses like telecommunications, contracts with similar lifetime values and commission structures can be categorized together.

Implementation
browser side		server side
GTM	other	sGTM	other
send GTM templates	send tracking tags	send sGTM tags (link to documentation)	send callback URL