Relationship

Owned by Benjamin Kuhn
Last updated: Sept 02, 2020 by Freja Sari Sender
1 min read

What is a Relationship?

Relationships describe the contract between an advertiser and an ad space.

What are Relationships used for?

Use-case: Manage all your marketing channels:

  • define priorities for attribution

  • properly attribute conversions to a channel

  • allocate costs

Use-case: private network for affiliate partners

  • establish a business contract with the partners' ad spaces

  • give partners access to creatives

  • define the amount of commission your partners receive