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Using Google certified click tracking domains

Using Google certified click tracking domains

Owned by Tobias Rast
Dec 03, 2024
2 min read

Why and in which case use the Additional Google Domain feature?

The challenge

Google Ads now requires the use of certified click trackers for all advertisers running ads via Google’s ecosystem: This requirement impacts:

  • Advertisers: who may use individual tracking domains not certified by Google.

  • Publishers: whose ad spaces need certified tracking domains to comply with Google policies.

Without a certified tracking domain, Google may reject or block the advertisements from running in its ad spaces.

See more Details in Google’e documentation

You are likely to need this feature, if

  • you run a network

  • (some) advertisers use individual tracking domains

The Solution

To address this, the Ingenious platform introduces a Google Tracking Domain feature. This enables you to:

  1. Select a certified tracking domain on a platform level.

  2. Assign ad space categories to use the certified domain.

  3. Automatically provide affected publishers with compliant creatives featuring:

    • The certified tracking domain.

    • Google’s required URL format with the visible target.

 

Before You Start

Before using this feature, ensure that you:

  1. Have a Google-certified click tracker available. You can check or acquire certified click trackers via Google’s guidelines.

  2. Confirm which ad space categories require the certified tracking domain to maintain compliance with Google.

Step-by-Step Guide

Step 1: Access Platform Settings

  1. Log in to your Ingenious account.

  2. Navigate to Platform > Settings from the main menu.

Step 2: Configure the Certified Tracking Domain and Assign Ad Space Categories

  1. Locate the Google Tracking Domain section in the settings.

  2. Select a certified tracking domain from the dropdown menu.

  3. Select one or multiple ad space categories that should use the certified tracking domain

  4. Click Save to confirm your changes.

image-20241203-100819.png

Impact on Creatives

Once the feature is configured:

  • Partners with affected ad spaces will automatically receive creatives that:

    • Use the certified tracking domain.

    • Follow Google’s required URL format with a visible target.

    • Limitation: The deep link generator will not function for ad spaces using the certified domain due to format restrictions.

Example: https://wtxpv.net.ingenioustechnologies.com/ts/94270/tsc?amc=con.ing.218230.229663.16315315&smc1=Berater1&rmd=3&trg=https%3A%2F%2Fexample-shop.com