The creative status and its effects on tracking

A creative can have four different statuses:

Active
Hidden
Inactive
Deleted

The status of the creative defines whether the item is visible in the admin UI and in the UI of the partners, whether traffic is redirected, rated and visible and whether conversions are rated and visible. The following table gives you a comprehensive overview:

Status	Creative visibility	Traffic redirection	Traffic visibiliy	Conversion visibility

Status	Creative visibility	Traffic redirection	Traffic visibiliy	Conversion visibility
Active	The Creative is visible in both the admin and the partner UI.	Traffic is redirected.	Historic and future traffic is visible in both the reporting of the admin UI and the partner UI.	Historic conversions generated via the Creative are visible in both the admin UI and the partner UI. Future conversions generated via the Creative are rated according to the commission model and visible in both the admin and the partner UI.
Hidden	The Creative will be visible in the admin UI, but not in the partner UI.	Traffic is redirected.	Historic and future traffic is visible in both the reporting of the admin UI and the partner UI.	Historic conversions generated via the Creative remain visible in both the admin UI and the partner UI. Future conversions generated via the Creative will be rated according to the commission model and will be visible in both the admin and the partner UI.
Inactive	The Creative will be visible in the admin UI, but not in the partner UI.	Traffic will not be redirected.	Historic traffic will remain visible in both the reporting of the admin and the reporting of the partner UI. Future traffic will neither be visible in the reporting of the admin UI nor in the reporting of the partner UI.	Historic conversions generated via the Creative will remain visible in both the admin UI and the partner UI. Future conversions generated via the Creative will not be rated and will not be visible in the admin UI nor in the partner UI.
Deleted	The Creative will not be visible in the admin UI nor in the partner UI.	Traffic will not be redirected.	Historic traffic will remain visible in the reporting of the admin UI, but not in the reporting of the parther UI. Future traffic will neither be visible in the reporting of the admin UI nor in the reporting of the partner UI.	Historic conversions generated via the Creative will remain visible in both the admin UI and the partner UI. Future conversions generated via the Creative will not be rated and will not be visible in the admin UI nor in the partner UI.