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SELECT performedAt, eventMeta.id AS conversionUuid, conversionId, processing.customerId AS customerId, (select value from unnest(freeParameters) where key ='uv1') AS userValue1, (select value from unnest(freeParameters) where key ='uv2') AS userValue2, (select value from unnest(freeParameters) where key ='uv3') AS userValue3, FROM `i19s-insights.insights.insights_conversion` WHERE DATE(performedAt) = current_date() AND processing.totalWinnerCount > 0 AND (select value from unnest(freeParameters) where key ='uv3') LIKE '%Madrid%' |
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Untracked
Total number of untracked conversions for a given advertiser
Code Block | ||
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SELECT sum(cnt) count
FROM `i19s-insights.insights.trail_untracked_cnt`
WHERE DATE(requestDate) = current_date()
AND advertiserId = <advertiserId>
AND requestType = 'Conversion' |
...
Number of untracked conversions by reason for a given advertiser
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SELECT reason, sum(cnt) count
FROM `i19s-insights.insights.trail_untracked_cnt`
WHERE DATE(requestDate) = current_date()
AND advertiserId = <advertiserId>
AND requestType = 'Conversion'
GROUP BY 1 |
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Attribution
Total number of successfully processed conversions for a given advertiser
Code Block | ||
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SELECT sum(count) count
FROM `i19s-insights.insights.insights_conversion_hourly`
WHERE DATE(performanceHour) = current_date()
AND advertiserId = <advertiserId> |
...
Total number of attributed conversions for a given advertiser
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SELECT count(*)
FROM `i19s-insights.insights.insights_conversion`
WHERE DATE(performedAt) = current_date()
AND advertiserId = <advertiserId>
AND processing.totalWinnerCount > 0 |
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Total number of unattributed conversions having an empty user journey for a given advertiser
Code Block | ||
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SELECT count(*)
FROM `i19s-insights.insights.insights_conversion`
WHERE DATE(performedAt) = current_date()
AND advertiserId = <advertiserId>
AND processing.totalWinnerCount = 0
AND array_length(userJourney) = 0 |
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Number of decline reasons by touchpoint type and channel for a given advertiser
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with x as (
select
(
select as struct
j.touchpointType,
case
when j.processing.click is not null then j.processing.click.channelId
when j.processing.view is not null then j.processing.view.channelId
end as channelId,
case
when j.processing.click is not null then j.processing.click.requestDeclineReasonAvro
when j.processing.view is not null then j.processing.view.requestDeclineReasonAvro
end as declineReason
) reasons,
ic.processing.trackingId
from `i19s-insights.insights.insights_conversion` ic, unnest(userJourney) j
where date(ic.performedAt) = current_date()
and advertiserId = <advertiserId>
and ic.processing.totalWinnerCount = 0
and (
j.processing.click.requestDeclineReasonAvro is not null and j.processing.click.requestDeclineReasonAvro != 'UNKNOWN'
or
j.processing.view.requestDeclineReasonAvro is not null and j.processing.view.requestDeclineReasonAvro != 'UNKNOWN'
)
)
,r as (
select reasons.touchpointType, tc.alias as channelName, reasons.declineReason, count(distinct trackingId) count from x
left outer join `i19s-insights.insights.trail_channel` tc on reasons.channelId = tc.channelId
where reasons is not null
group by 1,2,3
)
select array_agg(struct(touchpointType, channelName, declineReason, count) order by count desc) reason, sum(count) as countTotal
from r
order by countTotal desc |
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Number of decline reasons by touchpoint type, channel, real and http referrer host for a given advertiser
Code Block | ||
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with x as (
select
(
select as struct
j.touchpointType,
case
when j.processing.click is not null then j.processing.click.channelId
when j.processing.view is not null then j.processing.view.channelId
end as channelId,
case
when j.processing.click is not null then j.processing.click.requestDeclineReasonAvro
when j.processing.view is not null then j.processing.view.requestDeclineReasonAvro
end as declineReason,
case
when j.processing.click is not null then j.processing.click.realReferer.host
when j.processing.view is not null then j.processing.httpReferer.host
end as realReferrerHost,
j.processing.httpReferer.host as httpReferrerHost
) reasons,
ic.processing.trackingId
from `i19s-insights.insights.insights_conversion` ic, unnest(userJourney) j
where date(ic.performedAt) = current_date()
and advertiserId = <advertiserId>
and ic.processing.totalWinnerCount = 0
and (
j.processing.click.requestDeclineReasonAvro is not null and j.processing.click.requestDeclineReasonAvro != 'UNKNOWN'
or
j.processing.view.requestDeclineReasonAvro is not null and j.processing.view.requestDeclineReasonAvro != 'UNKNOWN'
)
)
,r as (
select reasons.touchpointType, tc.alias as channelName, reasons.realReferrerHost, reasons.httpReferrerHost, reasons.declineReason, count(distinct trackingId) count from x
left outer join `i19s-insights.insights.trail_channel` tc on reasons.channelId = tc.channelId
where reasons is not null
group by 1,2,3,4,5
)
select array_agg(struct(touchpointType, channelName, realReferrerHost, httpReferrerHost, declineReason, count) order by count desc) reason, sum(count) as countTotal
from r
order by countTotal desc |
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Advanced
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Access for Free parameters of User Journey Touchpoints.
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