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Impression/Click fraud (e.g., click injections, click spamming):
Fake Click detection
Click filters (time/ re-click, Geo-IP on country level)
Deeplink-Protection: Only forwarding to domains in a Safelist
Host Safelist: Only allow Events (Views, Clicks) from/on allowed domains
Event protection: only one conversion per touchpoint (click/view) will be tracked (optional)
ClickId reuse: Only one conversion per clickId
double conversions (order ID must be unique)
voucher codes can be configured to belong to partners, and attribution can disallow other partner from using it
DataWarehouse as a Service (BigQuery): Access to raw data for individual rules
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Crawler (like Facebook, Hubspot) generate by accident fake views and clicks, which our system filters automatically
Exclude traffic sources from conversion tracking
IP Blacklisting: Clicks from listed IP adresses cannot win a conversion (for example: Call Center IPs cannot generate conversions) - please ask Ingenious, if you want one or multiple IP adresses blacklisted.