A product data feed allows direct distribution of an advertiser’s product details to publishers. By providing a product data feed, the advertiser will make his program more attractive for publishers with price comparison sites, consumer blogs and other product focused sites. The advertiser will also enable technically advanced partners to create innovative content in which his product details are integrated. As the product data is automatically imported from the advertiser’s product database, he can control and update product data without having to inform the publishers.
Integrating a product data feed in the advertiser program is relatively easy. To find out how it is done, please read this article.