Product Discovery Process

Our product discovery process is a dynamic and customer-centric approach that ensures our product evolves to meet the needs of our users and adapts to the changing technological landscape. The process is informed by direct customer feedback, insights from our sales and solutions teams, and proactive adaptation to external technological changes.

1. Customer Feedback Integration

   • Our primary source of product feedback comes from our customer support platform, Atlassian ServiceDesk, where we collect and analyze customer tickets.

   • We prioritize this feedback based on the frequency of similar requests, the impact on the user experience, and the strategic fit with our product vision.

   • This direct line of communication with our customers allows us to quickly identify and address their needs, ensuring that our product development is driven by user demand.

2. Collaboration with Sales and Solutions Teams

   • Regular interaction with our sales and solutions teams provides us with valuable insights into customer needs and market demands.

   • These teams serve as the voice of the customer within our company, bringing in a diverse range of customer stories and use cases that inform our product development.

   • By incorporating their on-the-ground experience, we can anticipate customer needs and refine our product to better serve both current and prospective users.

3. Maintenance and Technological Adaptation

   • We monitor and maintain our systems to ensure reliability and performance, with a structured approach to addressing technical debt and system upgrades.

   • Our engineering team stays abreast of changes in browser regulations and other external technological factors, such as updates from Safari, Firefox, and Chrome, to maintain compliance and functionality.

   • This proactive stance on technological adaptation ensures that our tracking technology remains state-of-the-art and effective.

4. Industry-Specific Enhancements

   • Our recent expansion into the iGaming industry has opened new avenues for product enhancement based on specialized customer feedback.

   • We actively seek and incorporate features and improvements suggested by our iGaming customers, recognizing the unique requirements and opportunities this industry presents.

   • This targeted approach to feature development allows us to tailor our product to the nuanced needs of the iGaming sector, thereby delivering a competitive and valuable solution.

5. Iterative Development and Validation

   • Our development process is iterative, allowing for continuous integration of feedback and learning.

   • We validate changes with a subset of our user base before full-scale implementation to ensure that new features meet customer expectations and add tangible value.

   • This iterative cycle not only enhances our product but also fosters a sense of co-creation with our customers, strengthening our relationship with them.

In summary, our product discovery process is a balanced blend of customer-driven feedback, internal expertise, and proactive technological adaptation. This multifaceted approach allows us to be agile and responsive to both the explicit and latent needs of our customers, ensuring our product remains at the forefront of innovation and utility.