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Performance values

Performance values

Owned by Benjamin Kuhn
Last updated: Jan 28, 2021 by Freja Sari Sender (Unlicensed)
1 min read

The performance values are always calculated with data from the last 2 months. Take in mind that this does also apply to new advertisers and their performance data might not be meaningful due to very little amount of data yet. You should always take the advertisers start date in consideration when interpreting the performance values.

CVR

The “Conversion rate” is calculated with the following formula:

( Number of conversions / Number of clicks ) * 100% Example: (1,000 conversions / 10,000 clicks) * 100% = 10%

CCR

The “Conversion cancellation rate” is calculated with the following formula:

( Number of canceled conversions / Number of conversions ) * 100% Example: (20 canceled conversions / 1,000 conversions) * 100% = 2%

EPC

The “Earnings per click” is calculated as:

( Sum of confirmed commissions / Number of clicks ) * 100% Example: ( 900€ / 10,000 clicks ) = 0.09€

ACR

The “Average confirmed revenue” is calculated with the following formula:

( Sum of confirmed revenue / Number of confirmed conversions ) Example: ( 30,000€ / 980 confirmed conversions) = 30.61€

 

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