ℹ️ Release Notes 2022


December 7, 2022

IMPROVED Advertiser ID
All new advertisers get from now on only one ID in the system. Until now there was an internal ID (format i12345, known e.g. as part of all tracking links from Creatives) and the external ID (format MID 9876). The internal advertiser ID will be identical with the MID (external advertiser ID) from now on. All existing internal IDs (i12345) are still valid and will not be exchanged.

Please note: the new ID must not be modified manually (e.g. with the addition of "i" in front of the ID)

November 18, 2022

NEW FEATURE Excluding specific additional parameters

In some cases not all defined additional parameters should be provided with every tracking link. You can exclude any additional parameter on partner tracking code using the query parameter target_params_excludes.

The value of target_params_excludes contain a comma-separated list of additional parameters to exclude.

Read more about Excluding specific additional parameters

IMPROVED Traffic redirection policy

Advertiser tracking settings Validate domains and policy Display fallback image, redirect to fallback URL are activated by default for all new advertisers.

Validate Domains policy is applied only on deep links (tracking code having parameter trg)

Domains are always validated on bot and invalid traffic.

There is no redirection on deleted advertisers. Http status (422, "Unprocessable Entity") will be returned instead.

Read more about Traffic redirection policy

October 19, 2022

IMPROVED Conversion Overview: Searching for partial subIds

You can now find conversions by using a specific part of any subId (1-6). This is useful especiallyfor partners using a subId by combining several informations into on string.
With a subId like abc_134_001_xyz partners will now able to find Conversions by searching for 134_001 .


IMPROVED Conversion Overview: New filter, also on partner side

We have introduced the following new Conversion filter that allows you to look for specific types of conversions.

Conversions with commission / Conversions with fee

This filter will show you all Conversions with a commission or fee value greater than 0.00 EUR.
Before, we had only a filter for Conversions without any commission or fee.

Conversions without commission, but shown to the partner

In some cases, it might be not in okay to show conversions with a zero commission by pricing model.
This new filter will show you all of these conversions.

Partner are now also able to use Conversion filter on their side.
We a restricted set of options, they can look for

  • eCommerce Conversion or simple Conversions,

  • discounted Conversions,

  • single or multi touch Conversion

  • and some other more.


IMPROVED Partner payouts: Enhanced CSV file with subIds

The detail CSV-export, with all Conversions to be paid out, is now containing Conversion subIds. This is useful for partner that tries to match the corresponding Conversions on their side.

You can find this CSV-export in the preview of the payout billing run as well as right to the pdf document once the billing has been finished.


October 17, 2022

IMPROVED Passwords of newly registered partners

Before, partners who choose their passwords needed to change it after the first login. We removed the need to change the password for newly registered partners.

October 14, 2022

IMPROVED Product data feed Setup

It is now possible to override product data feed settings, like the Feed URL, without going through the whole setup process.


August 24, 2022

FIxed Product data Export: XML feeds with special string

Downloads no longer fail for XML feeds containing the string “]]>”.


August 10, 2022

FIXED Conversion Webhooks

Several fixes for Conversion Webhooks and full support for new basket parameter discount value (dsv) and stock keeping unit (sku)

July 21, 2022

FIxed Product data Export: Download does not break without requested columns

We broke product downloads when no columns were requested, now it's fixed.

FIxed Product data Export: Keep the order of requested columns

When downloading product data feeds, the order of the columns is back to the requested order.

IMPROVED Product data Import: Raising the read timeout values to support slow servers

As the feeds get bigger, some servers need more time to serve the file. We increased the read timeout to support slower servers.

IMPROVED Product data Import: Content type “octet-stream” allowed


July 15, 2022

NEW FEATURE Transmitting an Ingenious ID (ICLID) on ad impressions

In some cases it can be useful to transmit an Ingenious ID with ad impression redirects. You can provide an ad impression ID on conversions the same way as the click one. The background system will automatically add the corresponding ad impression touchpoint to the user journey and process it according to the attribution rules.

Read more about Ingenious ICLID

July 08, 2022

IMPROVED Separate partner/advertiser statisics rights
You can give your users the right to see partner statistics without the need to also give them the right to “manage partners” which was needed previously.

June 29, 2022

NEW FEATURE Conversion Webhooks: Free parameters + Google Click Id (gclid)

Supported by our new unified Conversion model, we are able to introduce a new generic placeholder WINNER_FREE_PARAM_{name} as well as {GCLID} for Touchpoint data. That allows access to the free parameters, submitted by partner.

NEW FEATURE Conversion Webhooks Manager: Target configuration page

The target configuration page for Conversion Webhooks will be improved in order to support new parameters. The placeholder panel allows to pick some and drag & drop to the target url.

June 29, 2022

NEW FEATURE Conversions timestamp: back to the past!

When capturing conversions, we allow them to be given a manual tracking time. The parameter for this is called requestTimestamp [rst] and causes a conversion to be placed in the past.

Read more about tracking tag parameter

June 7, 2022

IMPROVED Product data feeds: Preview mode for Partners

When adding the parameter preview=true to your request, you will now receive a file vastly reduced in size. All requests send with preview=true will not count towards any rate-limits that may normally apply.

IMPROVED Error behaviour

In case you are requesting a column that doesn’t exist in the feed, we are now returning an error message. Previously, you would receive the feed with the column added, and the values set to N/A. This led to many Partners not realizing that their feed no longer contained the data they were originally requesting.

You now need to handle the error yourself as a reaction to Advertisers changing the columns in their feeds.


April 13, 2022

IMPROVED Conversion Requests: Changing of status and automatic confirmation

The export file for Conversion Requests does now contain the automatic confirmation time.
And we were able to remove the restriction of conversion based updates (status, target, category, etc.) for e-commerce conversions. In the past, it was not possible to do this if you submit multiple positions

March 18, 2022

NEW FEATURE Conversion Overview: Filter

Our new predefined filter settings allows you to restrict Conversions by certain criteria's. Select your eCommerce conversions, coming from a new customer with a voucher applied. Or you can find all Conversions with multiple Touchpoints attributed and no commissioning…

IMPROVED Billing Oerview: Reversals

Reversal documents will be shown as a separate entry on the billing overview page. The original document as well as the reversal one are connected each other.

March 17, 2022

IMPROVED Product data feeds: Mapping support for large feeds and improved mapping speed

Previously, mapping large feeds required patience. We optimized this process so that all feeds can be mapped quickly. We now load just as much data as is required for the mapping.

IMPROVED Product data feed downloads: Stability improvements

Product data downloads often ended in errors. We addressed this issue so that the download availability should be much more consistent.

NEW FEATURE Product data API

February 21, 2022

IMPROVED Platform settings: grouping and clean up

The configuration page of your platform settings has been changed. We did a clean-up of the page and a grouping by product.

Platform → Settings

Platform admins have now access to formerly hidden options e. g. the white-labeling and finance section.

Formerly hidden options are now available

February 11, 2022

IMPROVED Conversion Export: Missing columns added

We have added missing columns to the conversion export. The conversion referrer information as well as auto approval time are now available columns.

February 10, 2022

IMPROVED Speed up for Exports

Because of work on backend processing, we were able to increase the speed for any export via the user interface

January 26, 2022

IMPROVED Conversion error handling

We have improved the internal financial processing for Conversions. Due this changes, the page for Conversion Errors became redundant.

Removed: Finance → Conversion → Conversion errors
  • Relationship-Errors
    Those errors, caused by disabled partner, adspace or partnerships, will occur on Tracking side instead of asynchronously in Finance

  • Duplicated Conversion Errors
    The system does now allow recurring combinations of conversionIds outside of the Tracking attribution window. Conflicts will also occur on Tracking side

Imroved Discount rating in Commission Model

The usage of a submitted Discount Value (dsv) does not need to be controlled by an additional flag. We will remove this flag from the Commission model. All submitted Discount Value (dsv) will be applied to the Commission and Fee calculation.

January 24, 2022

Imroved Conversion Export/Import: Speed up
We have improved the internal processing for exporting and importing for validations in Finance. You will now see exports immediately once the export has finished. Imports will be processed faster and finished with less latencies.


January 19, 2022

IMPROVED Improved UI speed
Did you realised that menu and pages are faster now?
We were able to improve the loading behaviour

IMPROVED Default API keys
Any platform user has now an API Key by default.


  • fix login problems

  • We fixed a bug where you could no longer change your profile data.

FIXED Transactions

  • We have fixed a bug that prevented our customers from creating a transaction.

January 7, 2022

Removed Parameters removed

  • Discounted Order Value (ovd)

    This parameter is going to be removed from the Conversion Tag. The idea of having an additional parameter parallel to Discount Value (dsv) was misleading.


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Please see https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/2874409057