CPA Baseline Commissioning

Owned by Tobias Rast
Last updated: Jul 24, 2024
3 min read

Overview

The CPA (Cost Per Acquisition) Baseline Commissioning feature is designed to provide greater flexibility and transparency in how commissions are allocated to affiliates based on the behavior of players in the iGaming sector. This feature allows users to set different commission rates for players who make their first deposit quickly versus those who take longer, and for players who make multiple deposits.

 

Before you start

This functionality is part of commission models. When using it, make sure you understand how commission models and its period work and how commission models are related to relationships.

Also, this feature is only usable for advertisers that use the iGaming specific Conversion Target Types, in this case Registration, Verification, First Time Deposit or Deposit.

Best practice: A conversion importer should be in place, collecting all registrations and deposits (all with customerId to be able to create player reports).

The Conversion Targets for remunerated events need to be defined.

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Example: Conversion Targets for Single Depositer and Multi Depositer

 

Key Concepts

  1. Player Segmentation: Players can be segmented into different groups based on their deposit behavior. The primary segments are:

    • First Depositor: Players who make their first deposit within a specified time frame after registration (or another defined event like verification), and make deposits that total a certain amount.

    • Multi-Depositor: Players who make multiple deposits within a specified time frame.

  2. Thresholds and Time Frames: Users can define specific time frames for when a player should make their first and subsequent deposits to qualify for different commission rates. These thresholds help in categorizing the players.

  3. Commission Models: Different commission rates can be applied based on the player segments. Users can set baseline commissions that vary depending on whether a player is a first depositor or a multi-depositor.

 

 

Setting Up CPA Baseline Commissioning

  1. Define Commissions (period):

    • Navigate to the commission model settings under finance > pricing > commission models, create a new period.

  2. Set Thresholds

    • For each segment (single depositer or multi depositer) define

      • The time frame after start event (like registration or verification). Only if the threshold ist reached in this time frame, an event which defines a commission will be created

      • The base: Specify the criteria for categorizing players (e.g., number of deposits or sum of deposits)

      • Threshold (amount or count)

      • The Conversion Target and Tracking Category for the commission events after the threshold is met.

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Example configuration

  1. Configure Commissions:

    • below the Threshold section, you can define commissions

    • Set different commission rates for each segment. For example, first depositors might have a higher CPA rate than multi depositors.

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Example commissions

 

  1. Apply Commission Models in relationship manager

 

Commission of player registration date applied

In case the commission period changes: For the described thresholds the commissions that were valid the date of the registration of the player will be applied.

Example: If a partner has a deal this month for 100 EUR for first depositers and the player registers this month but does the deposits next month (with a new commission in place): The agreed commission of this month will be applied.